Sales and Marketing Campaign Management

Sky UK, part of Sky Europe (£12bn revenues, 130k employees), UK Sky Sales & Marketing Campaign Management, circa 200 employees.

1. What

  • Sky Sales & Marketing Campaign Content Management
  • Business transformation programme focused on content creation, asset management and data management
  • End-to-end common digital process (XML / digital first workflow)
  • Smart, format agnostic content with direct to consumer focus

2. Why

  • Increase content re-use
  • Generate workflow process efficiencies

3. How

  • Definition of future state, target operating model, target architecture and business case
  • Prioritization of requirements and use cases
  • Delivery of wireframes, prototypes and pilots
  • Implementation of content management solution

4. Value

  • $2m annual content re-use and process efficiency benefits